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BTC Group supported BBC Children in Need by managing their CarFest Merchandise Shop, with proceeds of over £44,000 paid to the charity.

We designed, created and managed the Merchandise Shop at both 2012 events, and manufactured a range of CarFest items to maximise revenue, including T-shirts, Keyrings, Cotton Shoppers, Ponchos and also Event Signage. Jon Birrell, Senior Marketing Manager, commented “It was truly a great team effort with our BTC Group crew giving up their weekends to work around 14 hours each day to raise an enormous amount of money for the charity, helped along by special appearances from Chris Evans and Pudsey.” In addition to the proceeds from the shop, three CarFest t-shirts signed by Chris Evans were auctioned raising an additional £3,000.

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